White paper journalist tip no. 2: develop an argument

White paper journalist tip no. 2: develop an argument

Every white paper journalist must learn to create a coherent argument.

Without one, your papers that are white convince anybody of anything.

But a paper that is white gifts a stronger argument could be directly on the funds. It could create results that are great years operating.

The real question is, what makes an an argument that is good? And exactly how can you build one?

For responses, let’s look straight back. In the past. To ancient Greece together with thinker that is great, shown in the coin above.

The truth is, Aristotle will give us some practical tips about how to build an excellent argument in a white paper.

Develop an argument tip # 1: know ethos, logos, and pathos

A lot more than 2,300 years back, Aristotle analyzed the current weather of persuasion. To greatly help do that, he learned the orators when you look at the Greek Senate in addition to dramas that is popular of time.

Just just just What he discovered is quite effective. Their analysis can certainly still assist article writers to generate papers that are white.

Listed here are Aristotle’s three components of persuasion:

  • Ethos, a speaker’s credibility or proof that is convincing their views
  • Logos, the logic or inherent reasonableness of a argument
  • Pathos, an interest feeling or self-interest in the viewers

These three elements must be used in the proper proportion, with not too much but not too little of each one for best results.

Note: To get more info, Bing “Aristotle logic” or “Aristotle ethos” and turn that is you’ll a wide range of data.

Develop an argument tip no. 2: utilize each aspect in appropriate percentage

For me, an ideal mixture of these three elements in a paper that is white about 60% evidence (ethos), 30% logic (logos), and 10% rhetoric (pathos).

By using absolutely absolutely nothing however a barrage of facts (all ethos), your paper that is white won’t the dots. (more…)